DigitalWork Newsletter: Issue 8
Growing Your Site - Suggestions On What To Add To Your Site

Whether your company's web site is on the Internet for the first time, or you have been online for years, your web site should evolve and change just as your business does. It's important that you continually work with your site to add new information. Below is a list of possible topics and/or pages that you can add to your site.

• Specials/Coupons -- Adding web specials or coupons to your site is a great way to drive traffic to your physical location! Simply ask your customers to print the coupon and bring it with them the next time they visit you.
• Company Information -- The more information about your company the better. Considering including a brief description of you company, along with your history and mission statement.
• Directions to Your Location -- Including directions along with the map on the 'Visit Us' page will help your customers find your business.
• Recent News -- Has your company recently been in the news? Or do you periodically send your customers a newsletter? Why not add this to your site?
• Calendar of Events -- Keep your customers up-to-date regarding upcoming events you are planning.
• Products/Services -- Visitors to your web site will want to know what you do or what you offer. It's a good idea to have a complete list of your products and services on your site.
• Price List/Packages -- Just important as a list of your products, services and/or menu items, you should also include your prices.
• Examples of Your Work -- Your web site is a perfect place to show off your work. Consider adding pictures and descriptions of recent projects.
• Customer Testimonials -- What others say about your company is just as important as what you have to say. Adding customer testimonials helps back up your company's quality and service.
• Online Shopping -- Want to sell your products online, there are several options available to enable your site for ecommerce (see newsletter #6 "Adding E-Commerce To Your Site - How To Select The Right Option For Your Needs" for more information).
• Links -- You should consider linking to other web sites in addition to asking others to link to you. Link exchanges can help drive traffic to your web site and improve your rankings with search engines.

If you would like to discuss making additions to your site or for more ideas on what you can do with your site, please contact the DigitalWork Customer Care Department (for DigitalWork contact information, please visit www.digitalwork.com/contact.html).

Featured Web Site
Lucky Paging and Cellular
www.luckypagingandcellular.com

Lucky Paging and Cellular has been a DigitalWork customer for over a year. Shawn from Lucky Paging has recently been working with DigitalWork to add a link to his eBay store "to make it easier for [his] customers to purchase on the Internet" and to add a link "so people can see what areas in the U.S. that [they] provide coverage for." By making these changes to their web site, Lucky Paging and Cellular should see not only an increase in sales, but also improve customer satisfaction.