DigitalWork Newsletter: Issue 13
How to "Spice Up" Your Web Site

In Newsletter Issue 12, "Establishing Goals for Your Web Site", we discussed setting goals to keep on top of your web site and how to use it as a tool in your marketing and business strategy. One of the goals we addressed was how to "Evaluate the content on your site." As time goes on, you may find that you would like to further express your business by adding special elements to the site. Below you will find a few suggestions on ways you can "spice up" your web site:

Adding Extra Pages:

• Helps you to be more comprehensive with product or service listings.
• Provides extra space for a Frequently Asked Questions (FAQ's) list.
• Allows you the room to display additional images or more!

Setting Up Multiple email Addresses:

Maybe you would like to make it easier to organize emails before they hit your general mailbox. Providing your site visitors with different contact options like:

For sales questions, contact sales@yourbusiness.com.
For customer service, contact cs@yourbusiness.com.

Including Animated Images:

You may want to add an "animated gif" to your web site to provide a sense of "movement." These animated images are most effective when used sparingly, and when utilized correctly can add a sense of visual excitement to any site.

Featuring An Audio Clip:

Audio can be used in creative ways on your web site.

• Are you interested in having a personalized audio greeting on your site?
• If you are a music distributor or production company, a 30 second audio snippet might be helpful to your site visitors.

Also, remember that you can utilize your TotalWeb Tools to make changes to your existing content:

• Edit the text on your site to include bolding, underlining, or changing the color, size and position.
• Add or edit images by uploading new pictures -- a great way to enhance any page on your site!
• Add a link to your site that directs your customer to another relevant page on your web site or a totally different site on the Internet.

If you need additional assistance with these efforts, please contact the DigitalWork Customer Care Department (for DigitalWork contact information, please visit www.digitalwork.com/contact.html).

Featured Web Site
D.P. Construction, Inc.
www.dpconstructionny.com

D.P. Construction Inc. is a privately owned general contracting company servicing the New York Metropolitan area. They utilize their site to showcase the most recent projects the company has completed by constantly changing and adding pictures of their work.

According to George Patsos, Project Manager for D. P. Construction, "In construction, reputation is everything. The site enables my potential customers to view the craftsmanship that my company offers. The more recent the project, the easier it is to market. A picture often times says a thousand words.