DigitalWork Newsletter: Issue 11
Site Traffic Analyzer - What Is It and How To Use It

When you put your business online, one of your goals is to get people to go to your site. Unlike with you physical location, you can't see them 'come in' so how do you know when someone has visited your web site? One option is to add a hit counter to the home page of your site, but the number displayed is misleading and overstated for one visitor can produce multiple hits (think of this as the same person entering and leaving your store over and over). Another option would be to hire a Webmaster to monitor and analyze the traffic to your site but this could become very costly for your business. A third option is to statistically track and report who has visited your site with a Site Traffic Analyzer.

Site Traffic Analyzer - What Is It

All TotalWeb sites come with DigitalWork's Site Traffic Analyzer or "stats" tool. This tool allows you to see who's visiting your site, when they're visiting and how they found you. Statistics are updated every night at midnight, so the traffic report you see contains timely and relevant data.

Site Traffic Analyzer - How To Use It

TotalWeb stats are available for review whenever you need them. Simply type in "www.yoursite.com/:tools", enter your personal username and password, and click on the "stats" tab to access this data. Your web site's stats provide a lot of valuable information about your site:

• The Number of People Visiting Your Site -- The "Overall Summary" provides detailed information about the number of views to your site. Keep in mind that one "Unique Visitor" can result in multiple "Visits" resulting in multiple "Hits".
• When People are Viewing Your Site -- The "Day & Hour Statistics" tracks when people have viewed your site. We suggest to use this information when making updates to your site; make sure you are changing your site before your peak traffic periods so the majority of your visitors can benefit from timely and up-to-date material.
• Where People are Coming From -- By reviewing the "Referring Site Statistics", you can see how people found and came to your site (whether they directly typed in your site address, linked from another web site, found you through a search engine, etc.). This information can prove to be very valuable when evaluating which site promotion methods are working and which ones aren't.
• Determine Your Site's Most Popular Pages -- The "Pages Viewed Statistics" shows the most popular pages of your web site; therefore, it's a good idea to put your most engaging and pertinent information on the pages receiving the most traffic.

If you need further assistance using your Site Traffic Analyzer tool, contact the DigitalWork Customer Care Department today (for DigitalWork contact information, please visit www.digitalwork.com/contact.html).

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TotalWeb Tools Online Help Tutorial

Want to learn more about all of the great features that come with your web site? DigitalWork has put together an online tutorial loaded with informative information. To access the tutorial, login to your tools console by visiting "www.yoursite.com/:tools" and entering your personal username and password. Click the "? help" button at the bottom right of the page, this will bring up the online tutorial. We hope you take some time to read through the "Help" section as it will help you get the most out of your web site.