DigitalWork Newsletter: Issue 1
How A Web Site Can Help Your Business

You may be asking yourself: "Now that I have a web site, how is it going to help my business?" A web site can be a very valuable tool for your company. Not only can a web site help to increase sales, it also can help your business run more efficiently. Here are some proven ways your business can benefit by having a web site

• Making Business Information Available -- On your site you can list directions to your business, hours of operation, products and services. Having this information available on you web site frees you and your employees from having to answer these basic questions. And your web site is available 24 hours a day, 7 days a week so you don't have to be.

• Increasing Traffic to your Business -- By adding specials, sales and promotions to your site, you can direct your customers to take advantage of these savings by visiting your business and mentioning that they saw you online.

• Communicating with your Customers -- Your web site includes an online response form and request for information via email. You can also ask that your existing customers email you with comments or suggestions to improve your products and services.

• Enhancing the Image of your Business -- Market research indicates that businesses with a web site are often perceived as being more professional, customer friendly and up-to-date.

List your web address everywhere, literally everywhere! And remember, for your web site to work for you, you need to work with your web site.

If the content of your web site reflect these goals, you are on your way to maximizing the effectiveness of your web site. If you need additional assistance with these efforts, please contact the DigitalWork Customer Care Department (for DigitalWork contact information, please visit www.digitalwork.com/contact.html).

Featured Web Site
HLC Financial Services, Inc.
www.hlcfinancing.com

"Our web site, www.hlcfinancing.com, has definitely benefited our business. Most of our revenue (75%) is a direct result of our web site. We are a financial consulting company and clients find us on the web and contact us for help with their financial needs. Moreover, investors and lenders find us on the web and some have become prime funding sources for us. As a result, we have compiled a unique database of lenders/investors that would be the envy of our competitors. Another benefit of our web site has been the development of global opportunities. Currently, we are working on a funding project in Denmark, which never would have occurred without our web site. Essentially, our web site has increased our visibility which has led to business relationships, opportunities and professional assignments that otherwise would not have been possible. Based upon our results, our web site provides a far greater return on investment than other forms of advertisement, such as direct mail, telemarketing, etc. and it is far more cost-effective."

-- Harry C. Cummings, President, HLC Financial Services